Emily’s Way

Challenge:

The challenge was to encapsulate the spirit and impact of Camp Emily’s Way, a transformative leadership and STEM camp for middle school girls, in a compelling video that showcased the camp’s dynamic activities and the profound influence of its leadership program.

Solution:

Lloyd Media Group provided comprehensive production services, including videography, graphic design, video editing, and storyboarding. We captured the essence of the camp’s vibrant environment and the inspiring stories of both the campers and their cadet mentors from West Point.

Process:

Our team collaborated closely with the Emily J.T. Perez Foundation to craft a storyboard that highlighted key moments of the camp, from challenging STEM activities and creative artistic sessions to leadership development and outdoor adventures. We filmed on-site, capturing high-definition footage that brought out the excitement and learning experiences of the campers.

Outcome:

The final recap video is a powerful testament to the impact of Camp Emily’s Way, illustrating how the camp nurtures leadership, creativity, and scientific curiosity among young girls. It serves not only as a promotional piece to attract future campers and donors but also as an inspirational showcase of what young women can achieve when given the opportunity to lead and learn in a supportive environment.

Impact:

The video has been instrumental in increasing awareness of the camp’s mission and has helped in securing additional funding and support, ensuring that more young girls have the opportunity to participate in future sessions.