Purpose Built Communities
- consulting, content-production, social-media, video, web
Client: Purpose Buitl Communities
Year: 2024
SERVICES PROVIDED
Video Production, Content Marketing, Social Media Management, Photography, Voiceover
PROJECT DESCRIPTION
Lloyd Media Group has supported Purpose Built Communities’ annual conference, their signature convening event that attracts national thought leaders, community builders, and funders. Our scope of work included comprehensive video production for all plenary sessions, event photography, and creative operational consulting to ensure a seamless attendee experience and dynamic content delivery.
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Case Study
Purpose Built Communities – Elevating National Dialogue Through Content Production and Event Strategy
Overview:
Purpose Built Communities is a national nonprofit organization that partners with local leaders to create and sustain equitable, holistic neighborhood revitalization. Through its network of community quarterbacks and cross-sector partnerships, Purpose Built advances a proven model that improves health, education, housing, and economic outcomes in historically disinvested communities.
For the past two years, Lloyd Media Group has supported Purpose Built Communities’ annual conference, their signature convening event that attracts national thought leaders, community builders, and funders. Our scope of work included comprehensive video production for all plenary sessions, event photography, and creative operational consulting to ensure a seamless attendee experience and dynamic content delivery.
Our partnership began with a deep understanding of Purpose Built’s mission and the unique tone and intent of their annual conference. We aligned our team around the organization’s vision to highlight the people and places at the heart of neighborhood transformation.
Our approach included:
Full-scale video production for all keynote addresses, plenary panels, and spotlight sessions, captured in high-definition with multi-camera coverage and optimized for both in-person and post-event virtual distribution.
Photography services designed to capture the energy of the event, highlight community leaders and partners, and provide Purpose Built with a versatile library of assets for ongoing storytelling and marketing.
Creative operational consulting, collaborating closely with Purpose Built’s internal teams and venue partners to advise on staging, lighting, presentation format, speaker timing, and onsite run-of-show flow.
We worked behind the scenes to ensure all production elements elevated the professionalism of the event while remaining mission-aligned and culturally authentic.
Our collaboration helped Purpose Built Communities deliver a more engaging and polished national conference, increasing the accessibility and impact of its thought leadership and storytelling. Key outcomes included:
A complete video archive of plenaries used for year-round communications and stakeholder engagement
Photography assets leveraged for website updates, donor outreach, media coverage, and social media storytelling
Operational improvements that streamlined speaker transitions, reduced technical issues, and enhanced the overall audience experience
As a result, the conference has grown in reach, professionalism, and influence—solidifying its position as a must-attend event in the community revitalization space.
Through video production, photography, and operational strategy, Lloyd Media Group has played an essential role in amplifying the mission and reach of Purpose Built Communities. By delivering content that inspires, informs, and empowers, we’ve helped the organization deepen its narrative, engage stakeholders, and highlight the powerful community transformations happening across the country. Our partnership continues to drive visibility for Purpose Built’s mission and the grassroots leaders at the core of its movement.
