The Emily J.T. Perez Foundation
- branding, consulting, content-production, design, marketing-consulting, video, web
Client: The Emily J.T. Perez Foundation
Year: 2024
SERVICES PROVIDED
Video Production, Photography, Consultation
PROJECT DESCRIPTION
Our client The Emily J.T. Perez Foundation is a non-protfit who empowers young women and women veterans, particularly Black and Latina women, to become higher versions of themselves.
Our job has been to assist them in capturing the essence of their service to their constituents, while honoring the legacy of Emily J.T. Perez and her family
You can visit their website
Case Study: The Emily J.T. Perez Foundation - Marketing Consulting, Video Production, and Photography to Showcase the organizations vision, mission and focus on legacy
The Emily J.T. Perez Foundation [ 501 (c) (3) ] was established in 2007 with the noble purpose of preserving the legacy of 2LT Emily J.T. Perez. Though Emily may be gone, her spirit lives on through our work, and through each young girl and woman veteran we empower to discover her limitless potential
The Emily J.T. Perez Foundation is dedicated to empowering women and girls through two flagship programs: the Resilience Bootcamp for adult women and Camp Emily’s Way summer leadership camp for middle school–aged girls. These programs focus on leadership development, resilience building, and creating opportunities for personal and professional growth.
Lloyd Media Group was engaged to help the Foundation capture the essence of these transformative programs and present their mission in a way that would resonate with participants, partners, and potential sponsors.
Our team provided a full suite of production and consulting services, including:
Videography & Photography – Creating high-quality, compelling content that authentically told the story of the Foundation’s programs
Marketing Consulting – Advising on content strategy to ensure messaging aligned with the Foundation’s goals and target audience
Operational Consulting – Supporting event execution with recommendations to enhance participant experience and sponsor visibility
The content we produced was strategically designed to serve multiple purposes — from elevating the Foundation’s social media presence, to enhancing sponsorship pitches, to strengthening post-event reporting.
The Foundation’s events have consistently sold out and received strong financial backing from major corporate sponsors, including Walmart and Wellstar. Our visuals and storytelling played a pivotal role in:
Helping the Foundation secure sponsorship commitments
Enhancing their ability to report program outcomes to funders
Increasing brand visibility across social media, press outlets, and community networks
By leveraging our marketing and operational expertise, the Foundation was able to present a polished, professional image that built confidence among stakeholders and partners.
This collaboration demonstrates how strategic content creation, combined with targeted marketing and operational consulting, can drive tangible results for nonprofit organizations. For the Emily J.T. Perez Foundation, our work not only documented their impact but also became a catalyst for growth — enabling them to secure funding, fill program seats, and further their mission of empowering women and girls.
