100 Black Men of Atlanta

The 100 Black Men of Atlanta – Driving Engagement and Fundraising Success through Social Media Management and Content Production

Overview:

The 100 Black Men of Atlanta is a non-profit organization with a mission to improve the quality of life by supporting and enhancing educational and economic opportunities, particularly for African-American youth in the Atlanta community.

Project Description:

We have an ongoing contract with The 100 Black Men of Atlanta to manage their social media presence and produce various content, including graphics, interviews, promotional videos, and social media content. Additionally, we were responsible for producing all the videos for the 100 Black Men of Atlanta Honors Gala, which involved content writing, research, video production, and photography. We also successfully produced their virtual gala during the pandemic.

Approach:

Our approach involved a comprehensive strategy to leverage social media and compelling content production to drive engagement and support the organization’s fundraising efforts. We began by thoroughly understanding the mission and goals of The 100 Black Men of Atlanta, as well as their target audience and key messaging.

We developed a content calendar and implemented a consistent posting schedule across various platforms for social media management. Our team created engaging and informative posts that highlighted the organization’s initiatives, events, success stories, and impactful community work. We also utilized data analysis to identify trends, optimize content performance, and tailor strategies accordingly.

In terms of content production, we dedicated significant efforts to producing high-quality videos for the 100 Black Men of Atlanta Honors Gala. This included comprehensive services such as content writing, research, video production, and photography. We worked closely with the client to capture the essence of the event, showcasing the honorees, speakers, and the positive impact of the organization’s work. The videos were crafted to evoke emotions, inspire donations, and amplify the mission of The 100 Black Men of Atlanta.

Results:

Our marketing, production, and consulting services have made a substantial impact on The 100 Black Men of Atlanta. Through our efforts, the organization experienced increased engagement and impressions across major social media platforms. The content we produced effectively communicated their mission, resulting in heightened awareness and support from the community.

The videos we created for the 100 Black Men of Atlanta Honors Gala garnered significant attention and successfully conveyed the organization’s message. The event itself generated substantial donations, contributing to the millions of dollars in gross revenue raised to achieve the organization’s operational goals. Furthermore, the virtual gala we produced during the pandemic allowed the organization to adapt and maintain its fundraising efforts, ensuring continued success in challenging times.

Conclusion:

Our ongoing social media management and content production services for The 100 Black Men of Atlanta have played a pivotal role in driving engagement, increasing impressions, and raising significant gross revenue. Through compelling graphics, interviews, promotional videos, and social media content, we have effectively communicated the organization’s mission and amplified its impact. The successful production of the 100 Black Men of Atlanta Honors Gala and the virtual gala during the pandemic have showcased our ability to adapt and deliver exceptional results. Our partnership with The 100 Black Men of Atlanta continues to empower the organization to make a lasting difference in the lives of African-American youth in the Atlanta community.