Throughout my career, I have taken every one of my CNA (customer needs analysis) meetings with my clients very seriously.
I don’t believe that there is any such thing as a “cookie cutter” approach to marketing. There’s no “off the shelf” solutions. Any marketer that tells you otherwise is being disingenuous.
With that said, honestly, we have left a lot of “money of table” because in those meetings, my clients and I have come up with some great ideas that weren’t always put into action. Most of time the challenges were based in projects being under resourced. Even if my clients had great ideas they wanted to create, it was very expensive to create content that the market would respond to.
Well the landscape has changed. You now control not only how you create your content, but how it is distributed!
How would you like to create your own podcasts, educational systems, webinars or training videos? We can produce those for you.
Although the tools to create these products are readily available to us all, there is truly a science to producing “good” content that will yield a result. Anybody can grab their iPhone and talk on Facebook Live, Zoom or Periscope, but when in retrospect did you create that content to grow your audience for you or Mark Zuckerberg.
Think about it. There are ways it benefits you more than just likes and floating hearts.